Yipppeee...show season is around the corner! Like 6 weeks and counting corner. It feels like just yesterday I was anxiously getting ready for my first. Ahhh...the good old days. Now I feel like a seasoned show girl. Umm..I mean show artist. (Although show girl sounds more fun!) With the anticipation of this season comes my frenzy for the perfect look. I am crazy about display, drawing the crowd in, and keeping them engaged in my little 10x10 space. It's an experience when you walk into my booth. And one I hope will lead to your leaving with something in your hands. Which brings me to these thoughts today. Lots of thoughts really.
Above was my first business card. Isn't it cute? And sweet and well, it tells you NOTHING about what I do or who I am as an artist. Notta. When customers come through in an art show setting there are lookers, buyers, and lookers who may buy one day. When they take your card, you want it to trigger a part of their memory, hopefully a memory that reminds them man I've gotta have that! So made I made this to trigger those memory cells:
This was a postcard sized business card. You're right, it does not fit into your wallet, but really I don't want it in the wallet. I want it on the fridge or the bulletin board (heck frame it!). I want it to inspire the buyer to see more. I loved this card. Then I started using a different printer who offered book marks at a fabulous price. Hummm...and here ya have the first book mark shaped business card:
Again, in one glance you know my style, what I sell, and how to reach me. Only this time, you can keep it in your favorite book or magazine. Of course refridgerators love them too! This card got me a chance to speak to a pretty cool person in a pretty cool place one Saturday in January. Still working on it, but fingers crossed it'll become something BIG on day. Had I not had this card with those pictures on it, she'd have not given me a second thought.
Above is the latest of the series. It's such a neat way to see how my style has matured through these 4 business cards. I mean, no one ever said a business card HAD to be 3"x5". And being creative allows me some freedom and flexiblitiy to be, well creative with this tool.
So here are the thoughts I've got swimming in my head today. I am ready to brand myself. Not in the Angelina tattoo sense, but like the artsy branding logo sense. Like really really ready. I've got jenni adkins horne out there, Mattie's Social Circle and recently I've been using my email and user name for some things artsyorange. And artsyorange seems to be the stand out in the crowd. But am I ready to move forward with this? Not really. My gut tends to lead me on things like this and I'm not sure. So that's why I'm coming to you. What do you think?
artsyorange.....creative journey of jenni horne
Yeah, I'm not sure. I'm usually really good with this sorta thing. I guess because it's gotta be soooo good and soooo angels singing that I'm not hearing that I am doubting. sigh. So thanks for your input. Hope you are having a creative Monday!!